MEET THE TEAM


JENNIFER CHARLES

CO-FOUNDER | CHIEF CREATIVE OFFICER
THE FASHIONISTA

Nick Name – The Fashionista

I went to The Fashion Institute of Technology in New York City and have always loved fashion. Even when I was little girl I read fashion magazines rather than the usual children’s books. I find inspiration through fashion; it’s where trends & classic style meet.. It’s where my heart is!

Guilty Pleasure?

Chocolate ( I love all kinds) a long leisurely mani-pedi, an inspirational book & ALWAYS a good bottle of red wine.

Can’t live without?

A great cup of coffee & my beautiful family.

Favorite part of your job?

I love helping our clients create a memory that lasts a lifetime. At the end of the day, it’s about life celebrations. They happen everyday and we just need to be present to realize they are happening. I feel truly blessed that I have the opportunity to help people enjoy the process & create memories that they will forever remember. You couldn’t ask for a better job than that!:)

Favorite quote or words to live by?

“What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson. We all have the power within us to make everyday the best day of our lives. Lets get to it!

Last Seen?

…at my 5:30am Spin Class, sipping coffee in my favorite Kate Spade mug & snuggling my little beautiful kiddos Winnie & Dalton!


KIMBERLY ALLEN

CO-FOUNDER | CHIEF EXPERIENCE OFFICER
THE STORYTELLER

Nick NameThe Gypsy”

I have a natural urge to wander and that deep rooted calling has led me all over the country and parts of the world. Through my travels I have discovered in myself an insatiable curiosity and love of languages, cultures and people; and an innate desire for deeper experiences in life. Wherever our works call us to; I am ready to go!

Guilty Pleasure?

Read-a-thons with my daughter – snuggled on our sofa or parked on a blanket at the beach. I love used bookstores in college towns,  wandering the aisles of antique stores, the local hardware store and going to the cirucs. You never know when inspiration will strike!

Can’t live without?

Yoga, my journal, my daily cup of really yummy dark roasted coffee, Oprah Chai tea and my “soul people”.

Favorite part of your job?

I love the mentoring part of my job and supporting the causes that make our world a better place in which to live. It gives me a lot of joy to provide perspective that isn’t always shared or promoted. I also truly enjoy building and making. Building and growing our internal systems and processes for the business as well as building and making the design elements of our work come to life. I love turning something one person sees as belonging in a Home Depot aisle into a cool structural element for an event environment.

Favorite quote or words to live by?

The Four Agreements by Don Miguel Ruiz are definitely words that I live by and share often.

“We cannot change our past… we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you… we are in charge of our Attitudes.”
– Charles R. Swindoll

Last Seen?

making updates to our new website, playing with my little nephew and niece and sending silly pictures to my daughter via Facebook.


SAMANTHA SMART

EVENT PARTNER
THE CHEERLEADER

Nick NameThe Cheerleader

I have been a cheerleader my whole life and now coach cheerleading, it is my passion. I took on the name at work because if it were up to me we would all be in the same office every day, working together and cheering each other on.

Guilty Pleasure?

Any and all chick flicks – I could watch a good love story with a fun drink and appetizers every weekend!

Can’t live without?

My Nike tennis shoes & My Planner

Favorite part of your job?

I LOVE love! I initially started this job to get to plan weddings and have the opportunity be a part of other people’s love stories. I then found that I enjoyed all aspects of event planning and the wonderful people that I have had the opportunity to work with, and the places my clients have taken me. I love working on an event from the very first design meeting and being able to see the whole experience come together in the end!

Favorite quote or words to live by?

I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles – Audrey Hepburn

Assume the good and doubt the bad. – Jeffrey R. Holland

Last Seen?

out shopping, getting a pedicure, and laughing at lunch with my favorite people.


DEBBIE BOBACK

BUSINESS MANAGER
“WYSI-WYG”

Nick Name – WYSI-WYG

I am, by nature, a very quiet and laid back person. Probably why I am a numbers person! I am not pretentious. I am definitely a listener more than a talker. I usually have a tough time getting out of my comfort zone, but do so if I’m pushed….another reason I am a numbers person. Love to learn new things….this is why I love working at SF. On paper, I guess I’m actually boring… ha ha. Nope, I’m simply a WYSI-WYG – What You See Is What You Get!

Guilty Pleasure?

Reading the Newspaper, watching Judge Judy and ID Channel

Can’t live without?

My Dogs (oh …and coffee and wine)

Favorite part of your job?

Being able to think creatively. I like the fact that even though I am the numbers gal, I get to work with the creative experts and learn from them!

Favorite quote or words to live by?

“You can do anything you set your mind to.” – Benjamin Franklin

Last Seen?

… driving my kids to someplace, picking my kids up from somewhere, browsing my Facebook page.


KELLY ANN PECK

EXPERIENCE DESIGNER
THE ROCK STAR

Nick NameThe Rock Star

My love of music has carried me through my entire life: the girl who sang in concert choir, played Sandy in the 7th grade play of Grease and who always has the windows rolled down in summer screaming every lyric to Bon Jovi’s “Livin on a Prayer.” Music has always been a calling to home, an instant connection to my husband and night out laughing with my girlfriends.

Guilty Pleasure?

I am obsessed with Super Hero shows: Arrow, Flash, Gotham, Sleepy Hollow, Super Girl are just to name a few.

Can’t live without?

My Emerson Hart records, GLITTER, a chilled glass of champagne, Baskin Robbins Mint Chocolate Chip ice cream, Washington Nationals tickets, and my beagle Zoe.

Favorite part of your job?

Hearing a couple’s love story and helping them create all of these amazing details for their special day. It’s always an honor to be involved and help design such a memorable occasion that is unique to the bride and groom, their family and friends.

Last Seen

holding my sweet baby Isabella Reese, deciding what concert I am going to go to next and sending out a color coded invite for a girls night out on the town!